Observations
ON Parking
This could be read as ON PARKING depending on where you are standing. When I saw this freshly painted sign it took a minute to register that there was something wrong with it. This is a good example of how repetition of material, placement and message can create a symbol that is understood without reading […]
Are You Paying Attention?
This is a sign as you leave the Burrard SkyTrain Station. I wonder how many people would notice if I were somehow able to swap out the signs and carefully kept the look the same.