Image
Image
Image
Image
Image
Image
Oct 10, 2015
admin
0
1496

Jacob’s Ladder—Rationale

1. Black Letter
Pre 1800’s the calligraphy style of monks who would hand write manuscripts and the font that Gutenburg first used in his moveable type machine.

2. Venetian: Jensen
Still closely linked to hand written calligraphic style but one of the first designers to build a letter form based on roman letters.

3. Garalde: Garamond
Finely tuned letter forms that functioned much better in production for metal type.

4. Modern: Bodini
Pushed the envelope of the technical capacities of the time. Better paper and inks supported the thick and extremely thin lines.

5.Egyptian Slab: Rockwell
Leading the way to the era of the big wooden type.

6. San Serif (Grotesk): Helvetica
Probably the most famous font, seriously, they made a movie about it.

POST CATEGORIES