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Oct 10, 2015
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Jacob’s Ladder—Rationale

1. Black Letter
Pre 1800’s the calligraphy style of monks who would hand write manuscripts and the font that Gutenburg first used in his moveable type machine.

2. Venetian: Jensen
Still closely linked to hand written calligraphic style but one of the first designers to build a letter form based on roman letters.

3. Garalde: Garamond
Finely tuned letter forms that functioned much better in production for metal type.

4. Modern: Bodini
Pushed the envelope of the technical capacities of the time. Better paper and inks supported the thick and extremely thin lines.

5.Egyptian Slab: Rockwell
Leading the way to the era of the big wooden type.

6. San Serif (Grotesk): Helvetica
Probably the most famous font, seriously, they made a movie about it.

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